How To Capture A Captivating CEO Video [Forbes]
DEUTSCHE TELEKOM AG S/ADR (DTEGY)
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Source: Forbes
Executive video is a crucial aspect of a company's communication strategy and has been positively correlated with firm market value. According to my company's internal data collected over six years, it is 4.4 times more effective in terms of earned media than employee video. Moreover, the CEO's influence accounts for as much as of the company's performance, according to McKinsey. That being said, using video to present corporate earnings, talk about corporate social responsibility and enhance employer branding can provide a strategic advantage for those who use it. It can help a company gain credibility, develop a voice and demonstrate leadership externally and internally. For more than a decade, we have seen more or less spotless, well- or poorly-lit videos, where a black-suit-wearing male CEO reads from a teleprompter, presenting the most important figures of the year or quarter. This presentation is sometimes accompanied by licensed corporate music and basic visuals. However,
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