Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces [Yahoo! Finance]
DEUTSCHE TELEKOM AG S/ADR (DTEGY)
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Source: Yahoo! Finance
NEW YORK & PARIS & LONDON & MONTREAL, June 13, 2024 BUSINESS WIRE Equativ , the global independent ad tech company, today announces its merger with Sharethrough , one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimize programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue above $200M, the unified entity will provide advertisers and media owners with an independent vertically-integrated alternative to walled gardens, addressing the growing industry's need for heightened efficiency and innovation on a large scale. Equativ, which confirmed Bridgepoint as its primary investor last year, has tripled in size over the last three years. In Q1 2024, Equativ and Sharethrough respectively achieved 16% and 20% growth year-over-year, driven by new strategic partnerships and increased revenue fr
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