The Great Outdoors, Unplugged But Upgraded: The Rise Of Luxury For Active Lifestyle [Forbes]
Solo Brands, Inc. Class A (DTC)
Company Research
Source: Forbes
It wasn't just the smokeless design or the sleek steel aesthetic that captured consumers, it was the shift in how the product was positioned. This was no longer just a fire pit; it was something to gather around, to build moments with, a product that felt as much a part of premium home entertaining as an indoor fireplace or designer kitchen range. Solo Stove's rapid international expansion including its UK retail presence in Bicester Village and other high-end shopping locations reflects this shift. But it is just one example of how brands are turning functional outdoor products into premium lifestyle choices. Solo Brands For decades, lifestyle luxury was associated with the interiors of a home statement kitchens, designer furniture, and high-end appliances. But the way we define premium living has evolved, extending beyond four walls to embrace a more sophisticated relationship with the outdoors. Consumers are no longer just buying outdoor gear for function; they are curating exp
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