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Stock impact report

Viant’s Next Generation AI Bid Optimizer Raises the Bar

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Business Wire
Significantly Improves Advertiser Performance IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced the launch of the latest version of its AI Bid Optimizer, a significant upgrade to the AI-driven bidding solution offered within its demand-side platform (DSP). This update further demonstrates Viant’s commitment to providing AI tools that help advertisers achieve superior results in their programmatic buying efforts.The upgraded AI Bid Optimizer is powered by a deep learning neural network trained on Viant’s entire bid stream and is capable of processing millions of requests per second. In a test earlier this year using a control framework, Viant’s next gen AI Bid Optimizer demonstrated a 100% performance improvement over its predecessor. Viant introduced the first version of AI Bid Optimizer last year, which quickly revolutionized marketers’ abilities to achieve better bid price discovery, real-time data proc Show less Read more
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