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Stock impact report

ViantAI Launches to Transform Advertising [Yahoo! Finance]

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Yahoo! Finance
ViantAI is an autonomous platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. It takes the complexity out of the process by creating fully data-driven media plans and executing them in minutes. Advertisers and agencies can rely on ViantAI to manage their campaigns while they focus on broader strategic goals. "We recently experimented with ViantAI and we were very impressed with the intuitive nature of the interface, the speed of the response, and most of all, the comprehensive and on-target media plan it generated from limited campaign inputs," said Marc Boudreau, Vice President of Marketing at Rush Street Interactive. "We really see ViantAI creating a ‘superpower' for media buyers in their ability to accelerate the campaign planning and execution." "ViantAI is a breakthrough for our industry," said Tim Vanderhook, CEO of Viant Technology. "It acts like a digital advertising expert, taking over the difficult, data-in Show less Read more
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