Viant Licenses Comscore Data for Training ViantAI
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Breakthrough AI Media Buying Platform Leverages Comscore’s Premier Data IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform. This integration will allow ViantAI to leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans, offering advertisers and agencies the assurance of insights from a respected measurement and analytics partner. By utilizing data-driven insights, ViantAI enables users to create and optimize media plans with greater precision and effectiveness in a matter of seconds.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241029597007/en/ViantAI will leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data,
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