Viant Expands Carbon Measurement Capabilities with Cedara [Yahoo! Finance]
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Yahoo! Finance
IRVINE, Calif., June 25, 2024 BUSINESS WIRE Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara . This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant's own corporate emissions. This integration marks the latest advancement for Viant's flagship sustainability program, Adtricity , enabling advertisers to drive improved carbon efficiency through Viant's platform. "On the heels of Cannes Lions, where the industry came together around building a more sustainable future for digital advertising, Viant is continuing the momentum by announcing a new integration with Cedara to drive a comprehensive and transparent approach to carbon measurement further accelerating the shift to a new sustainable economy," said Jon Schulz, Chief Marketing Officer, Viant Technology. "At Viant, we believe what gets measured gets done. In
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