Viant Expands Carbon Measurement Capabilities with Cedara
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Driving deeper digital supply path transparency with an end-to-end media decarbonization solution IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara. This partnership aims to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. This integration marks the latest advancement for Viant’s flagship sustainability program, Adtricity, enabling advertisers to drive improved carbon efficiency through Viant’s platform.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240625947907/en/Viant’s integration with Cedara will help advertisers to easily measure the emissions of their media investments. (Graphic: Business Wire)“On the heels of Cannes Lions, where the industry came together around building a more sustainable future for
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