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Stock impact report

Viant Announces Direct Access Event at NASDAQ MarketSite [Yahoo! Finance]

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Yahoo! Finance
IRVINE, Calif., October 22, 2024 BUSINESS WIRE Viant Technology Inc. (NASDAQ: DSP) today announced its second annual Direct Access event, titled "CTV: Accelerating Performance Throughout the Customer Journey." The event will be held on Oct. 30, 2024, at NASDAQ MarketSite in New York City and will focus on the transformative impact of Connected TV (CTV) in shaping the future of advertising. The event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows: Unlocking the Power of Addressable CTV The key advantage of CTV over linear television is addressability, shifting beyond the traditional reach and frequency metrics to drive measurable results. In this session, panelists will explore how their companies are leveraging addressable advertising to deliver stronger outcomes for advertisers. Panelists Matt Barnes, VP Programmatic Sales, Disney Advertisin Show less Read more
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