Viant Technology Announces Acquisition of IRIS.TV
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241112771393/en/IRIS’s position at the intersection of CTV and the ad tech ecosystem aligns seamlessly with Viant’s vision for the future.(Graphic: Business Wire)“The IRIS team has built an outstanding platform that addresses a huge problem in the ecosystem around standardizing content classification in CTV
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