Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel' Marketing Integration [Yahoo! Finance]
Direct Digital Holdings, Inc. (DRCT)
Company Research
Source: Yahoo! Finance
NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail advertising by an estimated 2.6 percent in 2024, reaching $37.3 billion – reversing last year's double-digit percentage spending decline. And eight in ten U.S. brands say they plan to grow their direct mail investment in 2025, based on Winterberry's survey of U.S. media decision makers. While postage costs now account for roughly half the cost of a direct mail ad, brands are shifting from volume-based use of the medium to more strategic, value-based use – driven by significant data-driven technology innovations and deeper orchestration of direct mail efforts with other marketing channels, according to the report titled “ Delivering Performance 2024: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing .” “While it's true that postage rate increases have had a clear
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DRCT
Earnings
- 3/26/24 - Miss
DRCT
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- 12/19/24 - Form 4
- 12/19/24 - Form 4
- 12/19/24 - Form 4
- DRCT's page on the SEC website