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Stock impact report

Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV [Yahoo! Finance]

Direct Digital Holdings, Inc. (DRCT) 
Company Research Source: Yahoo! Finance
HOUSTON Nov. 22, 2024 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings ( NASDAQ: DRCT ) and a leader in digital marketing solutions supporting small to mid-sized businesses, today announced the formation of its Emerging Channels Council, a dedicated initiative designed to help small and mid-sized businesses (SMBs) navigate and capitalize on emerging advertising channels such as Retail Media, Social Media, and Connected TV (CTV). This new council aims to provide SMBs with strategic guidance, best practices, and the latest research to support their investment shifts into these dynamic and rapidly growing channels. As the advertising landscape continuously evolves, new platforms and technologies frequently emerge, presenting fresh opportunities and challenges for marketers. The Emerging Channels Council at Orange 142 is set to empower SMBs to stay ahead of the curve by effectively integrating these new channels into their marketing strategies. Strategic Empowerment Show less Read more
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