How Brands Can Connect With Gen-Z Through In-Culture Communication [Forbes]
Direct Digital Holdings, Inc. (DRCT)
Company Research
Source: Forbes
As we celebrate another Hispanic Heritage Month, I think it's time to move beyond the once-a-year nod to Hispanic consumers that many brands still rely on. Instead, let's shift the focus to a broader, more meaningful conversation about how brands can authentically connect with the younger generation—especially Gen-Z—on a year-round basis. Engaging this diverse and culturally rich segment requires more than seasonal campaigns; it demands a deep, ongoing commitment to in-culture communication that resonates with their everyday experiences and values. A Look At The Data According to a study by Direct Digital Holdings (DDH) and Horowitz Research, 81% of Gen-Z —the most diverse generation in history—and 72% of Millennials say that multicultural and diverse consumers greatly impact their brand choices. Gen-Z brings a new set of expectations to the brands they engage with. According to an article published on Ad Age, engaging this demographic requires a balance of cultural sensitivi
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News
- Direct Digital Holdings Ranked Number 101 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™ [Yahoo! Finance]Yahoo! Finance
- Direct Digital Holdings Ranked Number 101 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™PR Newswire
- Direct Digital Holdings Third Quarter 2024 Earnings: US$0.71 loss per share (vs US$0.23 profit in 3Q 2023) [Yahoo! Finance]Yahoo! Finance
- Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers [Yahoo! Finance]Yahoo! Finance
- Colossus SSP Launches 'Momentum' Program to Empower Underrepresented PublishersPR Newswire
DRCT
Earnings
- 3/26/24 - Miss
DRCT
Sec Filings
- 11/21/24 - Form 4
- 11/19/24 - Form 4
- 11/19/24 - Form 4
- DRCT's page on the SEC website