McNeese State manager Amir Khan bringing 'crazy attention' to Cowboys' run [USA TODAY]
Krispy Kreme, Inc. (DNUT)
Company Research
Source: USA TODAY
USA TODAY PROVIDENCE, R.I. — The most recognizable member of the McNeese State basketball program is a 5-foot-7 senior whose athletic claim to fame is a 30-point outburst two years ago while playing for the Bomb Squad, the school's intramural champions. Amir Khan is a 22-year-old sports management major from Lake Charles, Louisiana, who has become a social-media darling during the Cowboys' run to the second round of the NCAA Tournament . As the program's student manager , Khan has delivered millions of online eyeballs and capitalized on his online appeal with a series of NIL deals. “He's bringing crazy attention,” said P.J. Mitchell, the school's associate athletics director for creative media. Since being named the manager before last season, Khan has ushered the Cowboys onto the court while toting a boombox looped around his neck, blasting a series of mainstream and under-the-radar singles as the program's unofficial hype man. This went unnoticed until a matchup on Feb. 2
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