I'm a seasoned angel investor. Here's what I'm looking for from entrepreneurs — and what makes me turn them down. [Business Insider]
DUNELM GROUP PLC U/ADR (DNLMY)
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Source: Business Insider
Bad signs he shared were family members working together or a business model he doesn't back. This as-told-to essay is based on a transcribed conversation with William Reeve, 52, an angel investor based in North London. Reed is the CEO of the lettings platform Goodlord.co , and a non-executive director of the homeware retailer Dunelm. One of the companies he founded, LOVEFiLM, a DVD rental and streaming business, was acquired by Amazon in 2011 and reportedly valued at $312 million at the time. The following has been edited for length and clarity. I've been a fairly active angel investor for 25 years now. From a young age, I was a computer geek. In 1997, I set up my first business, Fletcher Research, researching the internet for large corporates. I was in the right place at the right time. My company was acquired in 1999 for a life-changing amount of money. I didn't have a plan for that money. In the early 2000s, I loaned a university friend some money and from there, began
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