Dolphin Subsidiary The Digital Dept. Selected by Global Consumer Brand Crocs to Execute Comprehensive, Multi-Faceted Influencer Program [Yahoo! Finance]
Dolphin Entertainment, Inc. (DLPN)
US:NASDAQ Investor Relations:
dolphinentertainment.com/?page_id=27
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Source: Yahoo! Finance
selection by Crocs, a global leader in innovative footwear, to execute a comprehensive influencer strategy for Crocs' latest product line, the Getaway Sandals. Through their work with brands like Crocs and other major companies, The Digital Dept. solidifies its position as a key player in the $24 billion influencer marketing industry. This full-funnel marketing approach for Crocs Getaway Sandals leveraged influencers to drive engagement across both paid and earned channels. The campaign ran from April to June 2024, and upon completion, the Crocs S2 Getaway Sandals influencer program successfully garnered more than 5 million impressions, a reach of 3.9 million, 248,000 engagements, and over 13,000 link clicks. The initiative began with an exclusive brunch event that brought together 23 stylish content creators for an intimate brunch overlooking the Hollywood Hills. For the event, The Digital Dept. leveraged their clients and influencer network to produce this influencer brunch aime
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DLPN
Sec Filings
- 11/8/24 - Form 8-K
- 10/17/24 - Form 8-K
- 10/16/24 - Form 8-K
- DLPN's page on the SEC website