L.A. 2028 Olympic organizers sign new corporate sponsors [Los Angeles Times (CA)]
Dick's Sporting Goods Inc (DKS)
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Source: Los Angeles Times
The agreement between LA28 and Cedars-Sinai, which will serve as the official medical provider for the upcoming Games, follows similar pacts with companies such as Dick's Sporting Goods, Cisco and Autodesk. LA28 approached this summer hoping to benefit from the excitement surrounding the 2024 Paris Games. Recent deals indicate some momentum, but no financial details have been released so it remains unclear where the organizing committee stands in terms of its $2.5-billion goal in sponsorships Reaching that total will be crucial to balancing the projected budget. Hoping to follow in the footsteps of the 1984 L.A. Olympics — which finished with a hefty surplus — LA28 has vowed to cover all costs through private revenue sources that also include ticket sales, merchandise and payments from the International Olympic Committee. Not every expense is included in the official budget. The federal government, for instance, is expected to contribute as much as $2 billion in services for
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