SI Doubles Down On Live Events With DraftKings At The Masters [Forbes]
DraftKings Inc. - Class A (DKNG)
Company Research
Source: Forbes
been transformed into a high-end pop-up concert venue. “This is the second golf course I've ever played,” the songwriter quips before breaking into the bluesy “Save Me,” a track that gets golf fans' heads bobbing. The Masters may be played from sunup to sundown, but the excitement generated by players wending their way around Amen Corner and jockeying for position atop the leaderboard at Augusta National or palling around with family during the Par 3 Contest doesn't end when the final putt drops. Brands like Sports Illustrated — who partnered with DraftKings for Augusta After Dark presented by Homes.com on Wednesday night — are leaning into after-hours experiences to keep the buzz of major sporting events going well into the night. SI's Masters Week after-party blended live music, hospitality, and celebrity appearances from NFL players and reality dating show stars, giving fans another reason to stay plugged into the tournament vibe after hours. The event marked the second time
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- DraftKings (NASDAQ:DKNG) had its "buy" rating reaffirmed by analysts at BTIG Research.MarketBeat
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- 11/6/25 - Beat
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Sec Filings
- 12/11/25 - Form 4
- 12/11/25 - Form 4
- 12/5/25 - Form 4
- DKNG's page on the SEC website