‘Non-Golf' Brands Get Into Golf Apparel, From Blue Jeans To Betting [Forbes]
DraftKings Inc. - Class A (DKNG)
Company Research
Source: Forbes
As golf's popularity burgeons, a number of familiar brands outside the industry are trying to get a piece of the action when it comes to the golf apparel space. It's hard to blame them. Golf is thriving. The number of traditional golfers has increased for six straight years, according to the National Golf Foundation, with 2023 delivering the biggest single-year net gain in on-course participants since 2001, when Tiger Woods held all four major championships at the same time (aka, the ‘The Tiger Slam). There were more U.S. rounds of golf played in 2023 than any other year in history, and 2024 thus far is running ahead of that pace. On top of that, the recent societal shift toward more casual and/or athletic lifestyle apparel makes golf gear an increasingly versatile option, whether on the golf course, at work, or out on the town. It's why a few brands consumers wouldn't traditionally associate with golf are venturing into the space: Lee The Lee brand, best known for its 100-
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DKNG
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- 8/1/24 - Beat
DKNG
Sec Filings
- 9/27/24 - Form 4
- 9/25/24 - Form 144
- 9/4/24 - Form 4
- DKNG's page on the SEC website