Disney Spoils Its Own Ride And Pays The Price [Forbes]
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Walt Disney Company (The) (DIS)
Last walt disney company (the) earnings: 2/4 04:05 pm
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Source: Forbes
Disney's theme park design division is famous for its secrecy. So when it recently posted a full video of its newest attraction on YouTube a month before it launched it seemed to be the dawn of a whole new world. It may not last for long. Called Imagineers for their imaginative use of engineering, the wizards who design Disney's theme parks are fiercely protective of their creations and there is good reason for this. Disney's Imagineering division spends tens of millions of Dollars developing new attractions which are often packed with pioneering technology so it doesn't want its competitors to get wind of them before they debut. Likewise, Disney doesn't usually want to spoil the surprise for guests because if they know what a new attraction is like before it opens they might not need to ride it. Given how much money the Mouse has got on the line with each attraction it explains why secrecy has become a watchword for Imagineering. No sooner has ground been cleared for a new att
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DIS
Earnings
- 5/7/24 - Beat
DIS
Sec Filings
- 6/25/24 - Form 4
- 6/25/24 - Form 4
- 6/20/24 - Form 11-K
- DIS's page on the SEC website