Lululemon, Disney partner for 34-piece collection and campaign: 'A dream collaboration' [USA TODAY]
Walt Disney Company (The) (DIS)
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Source: USA TODAY
Lululemon has partnered with Disney to announce a limited-edition collection featuring archival Disney graphics and "elevated takes on imagery of Mickey Mouse (and) Minnie Mouse," according to the athletic apparel retailer. The 34-piece collection was announced on Tuesday and is "inspired by both brands' shared appreciation of wellbeing through joy, fun, and movement," Lululemon's news release reads “Disney and lululemon are two of my favorite brands, so this is a dream collaboration for me,” runner and former "The Bachelor" lead Matt James, who Lululemon sponsors, said in the release. “With this new collection, Disney and lululemon are coming together to celebrate joy, nostalgia, and movement, which I know a lot of people are going to love. I can't wait to rock the products, especially next time I visit Disney!” James is a part of the collection's “Happily Ever Active” campaign, which encourages "guests to celebrate the joy of movement." He and other Lululemon ambassadors —
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- 11/12/24 - Form 144
- 11/12/24 - Form 4
- 11/1/24 - Form 4
- DIS's page on the SEC website