Libsyn Reveals 2024 IAB Podcast Upfront Takeaways & May 2024 Podcast Advertising Rates [Yahoo! Finance]
Walt Disney Company (The) (DIS)
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Source: Yahoo! Finance
and advertisers, shared insights from its 2024 IAB Podcast Upfronts presentation and released its May 2024 Podcast Advertising Rates , including the highest and most accessible CPM categories. IAB Podcast Upfront Takeaways At the 2024 IAB Podcast Upfronts, held last month in New York City, creators, brands, agencies, and media buyers convened to discuss the state of podcast advertising and preview the latest in talent and tech. After years of double-digit increases, podcast advertising posted a modest revenue increase of 5% to $1.9 billion in 2023. That said, podcasting is projected to more than double its 2023 ad revenue growth rate (+12%) in 2024 and reach nearly $2.6B by 2026, according to IAB & PwC's new U.S. Podcast Advertising Revenue Study Libsyn Ads , the world's premier podcast advertising network, was among the podcasting innovators that took the IAB stage with its esteemed partners: Liz Alesse , Vice President, ABC Audio , ABC News, and Nick Viall , Host, The Viall Fi
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DIS
Earnings
- 8/7/24 - Beat
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Sec Filings
- 9/25/24 - Form 4
- 8/9/24 - Form 4
- 8/7/24 - Form 10-Q
- DIS's page on the SEC website