Zacapa Teams Up With Pantone In 2025's Color Of The Year [Forbes]
Diageo plc (DEO)
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Source: Forbes
In ushering in 2025's color of the year, Mocha Mousse, Pantone has partnered with Zacapa , a Guatamalan rum brand. “For Zacapa, this collaboration opens new doors within the design and cultural realms,” says Annie Nosko, vice president of rum, Diageo North America. “Being recognized as a partner at prominent events like the Latin American Fashion Summit, and now with Pantone, gives the brand a voice in the creative industries.” “For Zacapa, this collaboration opens new doors within the design and cultural realms,” says Annie Nosko, vice president of rum, Diageo North America. “Being recognized as a partner at prominent events like the Latin American Fashion Summit, and now with Pantone, gives the brand a voice in the creative industries.” It is the first time Pantone has partnered with a rum brand, though it has previously teamed up with other kinds of spirits. “Pantone's color of the year being Mocha Mousse made Zacapa a natural partner, as the color is captured by the gorgeou
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