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Stock impact report

The Vodka Of The Year According To The Beverage Testing Institute [Forbes]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Forbes
Among these, elit Vodka stands out as the exclusive Vodka of the Year Vodka in shot glasses getty The Beverage Testing Institute (BevTest) has unveiled its highly anticipated Top Ten Vodkas of 2024, a selection that embodies the pinnacle of unflavored vodkas. Among these, Elit Vodka stands out as the exclusive Vodka of the Year, a testament to its unparalleled quality and craftsmanship. Recently, I sat down with Jerald O'Kennard, President of the Chicago-based Beverage Testing Institute , to talk about the year's major trends and top vodkas. Vodka is a pillar of the craft spirits industry, and according to O'Kennard, “ Paying the bills at all price points.” He went on to add: Vodka is often maligned as colorless, odorless, and therefore boring by US drinkers of more ‘serious' spirits categories and even by the drinks trade that gives it shade for just ‘paying the bills.' However, we've seen a clear trend towards higher-priced, super-premium, and luxury offerings that deliv Show less Read more
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