US spirits sales trends worsen in February – NABCA [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
US spirits volumes declined 1.1% to 61.1m nine-litre cases in the year to the end of February, according to figures released by the National Alcohol Beverage Control Association (NABCA). Sales value ticked down 0.8% to $13.6bn, the association said. The NABCA data covers 18 control states, including off- and on-premise sales. Comparing February to the same month last year, volume sales fell 4.4% to 4.3m cases, contributing to a 5.5% decrease in sales by value to $945.2m. NABCA suggested the steeper fall in the value of sales meant drinkers either moved to lower-priced options or promotions were “more prevalent” in February. According to the association, a “significant factor” for February's sales was the number of selling days versus a year earlier.
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