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Stock impact report

Ukraine's Nemiroff Vodka Invests In English Soccer Amid Sixfold Growth [Forbes]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Forbes
Kevin Rozario Russia's invasion of, and subsequent war in, Ukraine has not stopped some businesses from expanding internationally, In fact, looking beyond the war-torn domestic economy has been a necessity for many of them. In the vodka market, there have also been some clear benefits. Sanctions on Russia and public pressure have forced retailers—from Amazon and Coty, to McDonald's and TJ Maxx—to pull out or suspend operations. According to Yale's Chief Executive Leadership Institute, more than 1,000 companies have withdrawn. They are led by U.S. entities with a 32% share, and the U.K. with 10.6%. With made-in-Russia vodkas being spurned in the West, others like Tito's Handmade Vodka and Diageo's volume leader Smirnoff have filled the gaps in some markets. Ukraine's Nemiroff has also taken advantage of the situation and is leading an export drive, with the U.K. as one of its top targets. Sales in Britain last year increased sixfold thanks to a switch in distribution partner t Show less Read more
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