TEQUILA DON JULIO 1942 PARTNERS WITH SUPERSTAR DJ AND STYLE ICON PEGGY GOU TO DESIGN ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION

Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: PR Newswire
Available in limited quantities worldwide, Tequila Don Julio 194? (? pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music cultureATOTONILCO EL ALTO, Mexico, March 31, 2025 /PRNewswire/ -- Tequila Don Julio, the world's #1 tequila brand1, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194?, a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194? is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Designed in collaboration with Peggy, the bottle s
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