TANQUERAY LONDON DRY GIN LAUNCHES 'CLASSIC OR NOTHING' CAMPAIGN: A BOLD DECLARATION THAT CELEBRATES THE ENDURING INFLUENCE OF TIME-HONORED CLASSICS AND THE LEGENDS THAT CHOOSE THEM [Yahoo!...
Diageo plc (DEO)
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Source: Yahoo! Finance
showcasing the brand's history of boldness and iconicity to appeal to the new generation of cocktail lovers. NEW YORK Dec. 18, 2024 /PRNewswire/ -- Tanqueray London Dry Gin , the #1 Gin in the US (Nielsen/NABCA) and 7-time winner of the bartender's choice award by Drinks International, is an icon that is known for its unique blend of botanicals and its ability to elevate timeless drinks like the Martini and Negroni. With a recipe loved by generations, its enduring appeal is a testament to its quality, heritage, and craftsmanship, making it a true classic in cocktail culture and beyond. Tanqueray London Dry Gin Introduces "Classic or Nothing" Campaign With the launch of the "Classic or Nothing" campaign, Tanqueray will celebrate its legacy alongside other timeless icons across culture that have stood the test of time. The new campaign champions individuals who dare to swim against the tide and audaciously choose the classics, embracing quality over trend. It's a bold declaration
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