Ryan Reynolds credits his business success to 1 skill: It's a ‘precious commodity' in any job, expert says [CNBC]
Diageo plc (DEO)
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Source: CNBC
Reynolds, a longtime TV and movie actor, learned that his storytelling chops could benefit him in a business capacity while starring in, co-producing and promoting the 2016 movie “Deadpool,” he said at the Fast Company Innovation Festival 2024 on Tuesday. The movie's budget didn't leave much room for marketing, so Reynolds shouldered some of the load himself, filming and posting comedic advertisements on social media. Multiple of Reynolds' posts went viral, and “Deadpool” grossed $782.6 million in box office sales against a $58 million budget, according to IMDB-owned Box Office Mojo The experience prompted Reynolds to invest in multiple companies — Aviation Gin in 2018 and Mint Mobile in 2019, for starters — and launch marketing and production firm Maximum Effort to help promote them, he said. If you're searching for a connective thread between a gin brand and a mobile network operator, you're not alone. “I have a devotion and love for storytelling in weird places,” said Reynol
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