Rapper unraveled: How Diddy's world fell apart in one year [Business Insider]
Diageo plc (DEO)
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Source: Business Insider
The supermodel Naomi Campbell, the evening's host, posed in a black dress. At the center of it all was Sean "Diddy" Combs in a leather jacket and Cartier sunglasses cutting into a bright red cake featuring artwork from his latest release. It was the mogul's 54th birthday party, as well as a celebration of his "The Love Album." As far as partygoers and paparazzi could tell, he was on top of the world. Since his rise to fame in the late 1990s as a rapper and producer, Combs had built a business empire and become one of the richest and most well-connected entertainers of all time. Behind the scenes that November, though, Combs' life was about to start crumbling. Negotiations were failing between Combs and the R&B singer Cassie Ventura, his ex who was on the brink of going public with details of their relationship. Exactly one week after his star-studded party, the tensions bubbling under the surface boiled over when Ventura sued Combs . The lawsuit alleged a cycle of physical abu
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