New Research from CreativeX Reveals $47.8 Billion in Potential Advertising Efficiencies [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Yahoo! Finance
A 10 percentage point increase in CQS is linked to a 6.3% reduction in Cost Per Completed View (CPCV). The average Fortune 500 advertiser could save $7 million annually—equivalent to a Super Bowl ad's worth of spend—by improving their Creative Quality Score. LONDON and NEW YORK April 2, 2025 /PRNewswire/ -- New research from CreativeX, the technology company powering creative decision-making with data for brands like Diageo, Bayer, and Nestlé, demonstrates the financial opportunity of optimizing creative in an AI-driven advertising ecosystem. The study, which analyzed 1.8 million video ads spanning $2.4 billion in media spend and 1.6 trillion impressions across 2024, found that many brands aren't building their creative for digital environments. This oversight results in wasted spend, lower engagement, and weaker advertising performance. With AI increasingly automating media buying and creative selection, brands lack visibility into how their creative is prioritized—or deprio
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- 12/1/25 - Form 6-K
- 11/10/25 - Form 6-K
- 11/7/25 - Form 6-K
- DEO's page on the SEC website