The Most Accessible And Unique Whisky Tour Is In Edinburgh, Scotland [Forbes]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Forbes
tour about whisky so they have created a unique tour that is sure to please almost everyone. Diageo Leave it to Diageo to do everything correctly when it comes to a whisky tour. In 2021, the multinational corporation opened the Johnnie Walker Experience on Princes Street in Edinburgh, Scotland (the main thoroughfare in Edinburgh New Town) in a building that was once a department store and a bank. Now the building hosts a retail shop, specialized tours, a rooftop bar plus event and office space. The main “Journey of Flavor” tour isn't your normal alcohol tour. Far from it. I've been on whisky tours before and some can be dry or not very interesting for the many people who've been dragged by their whisky loving family member or friend. Diageo understood the assignment that many people going on this tour would not actually want to be there so...how do you make sure everyone has a good time? The first thing the tour asked us to do is fill out a questionnaire about what flavors we
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