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Stock impact report

Meet The Whisky Startup Thriving While Industry Giants Retreat [Forbes]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Forbes
On paper, 2025 is a terrible time to start a distillery. With consumers already tightening their belts due to the rising cost of living and the knock-on effects of higher interest rates, the outlook for the whisky industry has been far from encouraging. Add to that the continued strain of global trade tensions, including US tariffs on Scotch whisky, and the picture looks even bleaker. Even major players are feeling the pressure. Diageo recently shut down its Distill Ventures programme, leaving ripple effects in its wake, most notably at Denmark's largest whisky producer, Stauning, which has cut around 25% of its workforce following Diageo's departure. So, is this the worst possible time to start a new whisky venture? Perhaps. And yet, two brothers from the H Read more
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