JOHNNIE WALKER BRINGS BACK ITS 99-YEAR-OLD TRADITION WITH THE 'BLUE-IN-ONE' CHALLENGE [Yahoo! Finance]
Diageo plc (DEO)
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diageo.com/en/investors
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Source: Yahoo! Finance
NEW YORK April 10, 2025 /PRNewswire/ -- In 1926, Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. In anticipation of golf's most iconic tournament, the brand is reviving the tradition with their 'Blue-in-One' Challenge—a celebration of golf's most extraordinary moment. Golfers who sink an ace will be rewarded with an exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag, customized with their name, the date and the course of their hole-in-one. "At Johnnie Walker, we are proud of our century-long connection to the world of golf, and as the sport evolves, we remain committed to playing an active role in shaping its future - pushing, as we have done since the beginning, for progress," says Jesse Damashek , Senior Vice President of Whiskey Portfolio, Diag
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