Diageo Introduces Luxury Group Division to Enrich Experience [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
global division, Diageo Luxury Group, to unite its global luxury spirits in a bid to enrich experience. Simultaneously, Diageo Great Britain has launched the Diageo Luxury Company (“DLC”), which is an unit within the home market. This operates within a price point of more than £30 and looks to focus on local luxury brands to enrich customers' experiences. This includes brands like Don Julio, Johnnie Walker and Cîroc. The Luxury Group unit looks to unite DEO's luxury assets into a portfolio comprising the major luxury brands Brora and Port Ellen, the iconic Scottish brand homes like Johnnie Walker Princes Street and luxury wine business Justerini & Brooks. This unit will devise luxury strategies to pace up the growth of brands that retail at more than $100 in collaboration with the respective brand stewards. We note that this is a fast-growing price tier in the international spirits since 2020. The unit will include DEO's 15 brand homes and distillery visitor experiences, with
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