HELLO SOJU RAISES $6.8M TO RELAUNCH AWARD-WINNING SPARKLING SOJU THIS SUMMER [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
culture, today announced the closing of a $6.8 million funding round. Led by a personal investment from Ted Schlein of Kleiner Perkins and Ballistic Ventures, and supported by Hello Soju parent company THG, the fundraise will fuel the brand's highly anticipated nationwide relaunch — set to kick off with a pre-sale this April and full market return by late summer. Hello Soju took the beverage world by storm with its 2023 launch, when it debuted at Coachella and EDC to rave reviews from fans while earning top honors at the Chilled 100 Awards across multiple flavors. Now, the brand returns with a refreshed look, California -based production, and a proven portfolio of five delicious, refreshing flavors: Asian Pear, Lemon Yuzu, Green Grape, Peach, and Lychee. A new Variety Pack will also be introduced, giving fans more ways to enjoy their favorites. "We're reimagining what soju can be — modern, stylish, and deeply rooted in cultural connection," said Elisabeth Baron , newly appointed C
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