DEO Enters a JV With Main Street Advisors: Things You Should Note [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Yahoo! Finance
In the latest announcement, the company unveiled that it has formed a strategic joint venture (JV) with Main Street Advisors, which is a key investment and advisory organization. Under the collaboration, the company has exchanged majority ownership of Cîroc Ultra-Premium Vodka's brand rights in North America for a majority ownership stake in Lobos 1707 to obtain the maximum value of the former brand rights in the continent and the latter's brand rights all over the world. The aforesaid venture blends DEO's scale, operational excellence, consumer insights and history of developing a few world's leading spirits brands with the Main Street Advisors' solid expertise in culture via the media, music and professional sports worlds. This alliance brings Diageo's route-to-market, supply chain and marketing excellence together with Main Street Advisors' success in investing, incubating and scaling up culturally disruptive consumer businesses. The JV fortifies the strength of two premium b
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DEO
Sec Filings
- 12/1/25 - Form 6-K
- 11/10/25 - Form 6-K
- 11/7/25 - Form 6-K
- DEO's page on the SEC website