Drinks giants' moves in no-and-low alcohol [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
Recent market analysis from GlobalData, Just Drinks' parent, suggests the value of the combined, global, non-alcoholic beer and cider market will reach $11.6bn by 2027, growing roughly 16% on what is forecast for 2024. Non-alcoholic spirits is a smaller market but is forecast by GlobalData to see greater growth, being forecast to increase 36.7% in value between 2024 and 2028, to $478.9m. Big players in alcohol have taken note, and growing numbers have now made significant moves in the space: be it through M&A, developing brand extensions, launching standalone non-alcoholic products, or making investments in specialist facilities and technologies. When it comes to commitments to growing the no-and-low category within their own portfolios, not all brewing and distilling heavyweights have established clear targets around sales or volumes. While some are clear on their expectations for the segment, others prefer to remain cautious, committing to investing in brands and technology b
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