CROWN ROYAL UNVEILS GAME PLAN TO HONOUR CANADA'S UNSUNG HOCKEY BEAUTIES WITH NEW CUJO CAMPAIGN AND YEAR-LONG BARDOWN POWER PLAY [Globe and Mail, The (Toronto, Canada)]
Diageo plc (DEO)
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Source: Globe and Mail, The
TORONTO Dec. 18, 2024 /CNW/ - As the game heats up this season, Crown Royal—the top-shelf choice for Canadian whisky lovers—is going coast-to-coast to celebrate the small acts of generosity in hockey. From blocking shots to supporting rookies, making beauty assists or simply restocking the bar cart, Crown Royal is honouring the MVPs on and off the ice who make Canada's great game as legendary as a triple-overtime final. Starting in November and running throughout the playoffs and beyond, our Crown Royal hockey-focused Canadian marketing platform launches with a digital spot in partnership with the Toronto Maple Leafs featuring hockey legend Curtis Joseph , a fresh-off-the-bench partnership with TSN's BarDown and an ongoing partnership with Winnipeg Jets. Across channels, Crown Royal is spotlighting the generous spirit of hockey—from backyard rinks to pro arenas—and encouraging Canadians to do the same through the megaphone of its rallying cry "That Deserves a Crown." Because in the
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