CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
NEW YORK April 16, 2025 /PRNewswire/ -- Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar's The High Road Tour This past weekend, The Crown Royal Rig touched down in Nashville timed to Kane Brown's tour stop in the Music City! The brand toasted to the partnership and brought the spirit of generosity to life through a series of elevated experiences. The weekend began with a backstage VIP takeover where guests 21+ were invited to receive exclusive concert merch, enjoy Kane Brown's signature Crown Royal cocktails, the Crown Royal Ranch Water and the Blackberry Ginger Lemonade, and meet the star before he hit the stage. Broadway-goers 21+ had a chance to capture a photo with the Crown Royal Rig and grab official merch as they enjoyed a night on the town. The celebration culminated at long-time brand partner CreatiVets' 5th Annual Golf Tourn
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- 12/1/25 - Form 6-K
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- 11/7/25 - Form 6-K
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