Big sponsors cancel support for Pride parades, but LGBTQ+ groups remain determined [USA TODAY]
Diageo plc (DEO)
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Source: USA TODAY
The longtime LGBTQ organization is dealing with the potential loss of $300,000 in corporate sponsorship for its hugely popular annual parade, funding needed ahead of June's Pride Month. Multiyear sponsors including Comcast, Anheuser-Busch and Diageo have all backed away from participating. "We're very disappointed. We're hurt. It's not just a number or transaction," Ford told USA TODAY shortly after announcing the sponsors' exit. "We know everybody is facing difficult decisions to make right now. But we're not going anywhere." Comcast and Diageo told USA TODAY Thursday that while those companies are not sponsoring the SF Pride parade, they are supporting other Pride-related events across the city. Anheuser-Busch has not returned USA
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