5 Reasons Brora Whisky Is A Top Collector's Pick For 2025 [Forbes]
Diageo plc (DEO)
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Source: Forbes
I've said it before and I'll say it again: there has never been a better time for the discerning whisky collector — unless, of course, you had a time machine to whisk yourself back to the 1990s, grab a case of Macallan 1926, and maybe pick up a couple of bottles of Black Bowmore for £90 while you're there. Science fiction aside, for the savvy collector, 2025 is a treasure trove of opportunities, and Brora sits right at the top of many collectors' lists. Back in 2003, you could pick up a bottle of the first Brora Special Releases 30 Year Old for £150. Today, that same bottle commands around £1,500 on the secondary market. While some might point out it was worth even more a couple of years ago, I'd argue that whisky, like most investments, isn't about making money every year — it's about the long game. So, amidst the doom, gloom, and misrepresentation of how "bad" things are, here are my five suggestions for making the most of the whisky market in 2025, with Brora as the perfect
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