30 Under 30 Europe Media & Marketing 2025: How Today’s Top Startups Are Tapping Tech And Consumer Data To Build Massive Brands [Forbes]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Forbes
By Alexandra York, Leonard Schoenberger and Dean Sterling Jones S ome 300 million startups are created every year. With a constant wave of new competition flooding shelves—and social media—understanding your consumers' needs and habits has never been more crucial. Charlie Butler, 27, and Ronàn Dowling-Cullen, are the cofounders of Bounce Insights, an AI-powered platform that helps companies get the scoop on their customers—whether that's 500 tequila drinkers in Germany or 100 software engineers in Mexico. They ask questions ranging from consumer pain points and purchasing patterns to which of two packaging options shoppers liked better. All the data helps their clients design and sell their products. “Market research at its core is just a greater understanding of the consumer,” said Butler. “So the same way that you try to predict an election with a statistically significant sample size, we bring that kind of research to brands.” But while market research is no new concept,
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