Gin sales double in the U.K. as interest surges among millennials [Toronto Globe and Mail (Ontario, Canada)]
Diageo plc (DEO)
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Source: Toronto Globe and Mail
Gin sales double in the U.K. as interest surges among millennials It’s been called “mother’s ruin” and was once considered a scourge of society, but gin is making a remarkable comeback thanks to growing interest among millennials and a surge of new flavours including everything from rhubarb to chocolate, horseradish, coffee and even truffles. In Britain, where the drink was first popularized more than 3 years ago, gin sales have nearly doubled in the last two years to a record £2.2-billion ($3.5-billion) and the number of brands has jumped from around 2 to close to 1,. Similar trends have been seen across much of Europe and Asia, as well as Canada where gin sales climbed 11.2 per cent in 218. Last week the world’s largest spirits maker, Diageo PLC, hailed a “gin-aisance” after reporting that its best performing products during the last fiscal year, which ended on June 3, were Gordon’s and Tanqueray, which had together a 22 per cent increase in global sales. "It’s been phenomenal for u
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