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Stock impact report

Diageo: DCF Reveals Promising Upside Amid COVID-19 Price Dip [Seeking Alpha]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Seeking Alpha
SummaryGlobal demand for spirits is expected to continue to grow, adding an additional 550m legal drinking age consumers to the market by 2030.Diageo’s strong brand portfolio spans all the main spirits categories – giving it the ability to quickly take advantage of changes in consumer preferences.Initiatives to foster Diageo’s non-alcoholic “social” drinks catalogue insulate it against long-term shifting consumer attitudes to alcohol consumption.COVID-19 is likely to hurt forecast short-term revenues, but the recent fall in share price makes potential returns even greater.Investment Thesis:Diageo (DEOSource:ReutersMarket Position:StatistaThe global spirits market has achieved an average revenue growth rate of 3.9% in the past decade, and is forecasted to continue to grow at an average rate of 3.2% until 2023. The surge in popularity of gin in the previous decade is expected to tail off slightly, and all spirit types are expected to grow by a similar amount between 2020 and 2023.Diageo Show less Read more
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