Beer, wine, spirit makers pledge age-restriction labels on drinks [Reuters (UK)]
Diageo plc (DEO)
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Source: Reuters
Beer, wine, spirit makers pledge age-restriction labels on drinks - Reuters 2 Min Read BRUSSELS (Reuters) - Twelve leading beer, wine and spirits companies have pledged to put clear age-restriction labels on their drinks and set tighter controls on access to their online content in a bid to reduce underage drinking. The International Alliance for Responsible Drinking (IARD), which includes Anheuser-Busch InBev ( ABI.BR ), Diageo ( DGE.L ) and Pernod Ricard ( PERP.PA ), say age-restriction symbols or wording would be in place in all markets by 2024. The labels would also extend to alcohol-free versions of established brands. The IARD, which has previously run educational initiatives, said underage drinking was declining in many countries but the trend was not universal The producers have agreed that online safeguards would go beyond the more usual current practice of asking website visitors to confirm they are a given age. They said partnerships with Facebook, Snapchat and YouTube
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