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Stock impact report

Nike Has Been a Loser. Why Its Stock Can Just Do It. [MarketWatch]

Deckers Outdoor Corporation (DECK) 
Last deckers outdoor corporation earnings: 1/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.deckers.com
Company Research Source: MarketWatch
Shares have tumbled 12% this year—and it isn't hard to see why. China's uneven economy has meant slower sales, while the high cost of living has also weighed on consumers elsewhere. Nike's long innovation cycle resulted in inventory problems and created an opening for competitors like Hoka maker Deckers Outdoor and On Holding which have both climbed roughly 50% this year. It's a lot of bad news, but much of it is already baked into the stock, with shares trading at a 25% discount to their historical average. What's more, Nike appears to have new shoes coming that could excite shoppers again, while the Summer Olympics, set to start in late July , should be another catalyst for the stock. Add it up, and the tough times for Nike, which is due to report earnings on June 27, should be coming to an end. Advertisement “It takes time for a comeback of this scale, but it's clear Nike is focused on the right things,” says Maria Lernerman, a portfolio manager at Harding Loevner. “I don't s Show less Read more
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