Why Banks Can Benefit From Digital Anthropologists [Forbes]
DBS GROUP HLDGS LTD S/ADR (DBSDY)
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Source: Forbes
Photo:GettyWhen banks and technology companies collaborate on digital transformation, they lay a firm foundation of their combined expertise. While technology and banking operations get the attention they deserve, what banks often overlook is the people aspect of transformation -- particularly its impact on customers and employees. In a recent study presented jointly by Efma and my company, " in Banking," culture and organizational structure was the fourth most-cited challenge of banks and credit unions surveyed. A 2019 study from Couchbase (via TechRepublicTaken together, these findings suggest that digital transformation projects are failing bank employees and customers. Now an emerging social science calleddigital anthropologyDigital anthropology studies the intersection of humans and technology -- more specifically, the impact of digitization on people. A digital anthropologist typically goes beyond demographics to study the wider cultural and social context -- contra
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