Accor CEO Shares Wisdom About Entering America's Cup Sailing Race [Forbes]
DigitalBridge Group, Inc. (DBRG)
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Source: Forbes
The Louis Vuitton 37th America's Cup sailing races had kicked off and he was there to watch the beginning events. Bazin has been Chairman and CEO of the Accor Group for the past 11 years, with 300,000 employees, 300 million clients and 47 brands. He spoke about why, four years ago, Accor purchased the Orient Express brand, and why it is now sponsoring the French sailing team in the Americas' Cup. He began by telling about his life before taking his current position. French and New Zealand race teams off the port of Barcelona, Spain Alexander Champy-McLean / Orient Express Racing Team “I was an investment banker in private equity in America for seven years. Started in Los Angeles, then New York, San Francisco, back to New York, and then London. “When you ask people about the brand Orient Express, they talk about literature, movies, Agatha Christie. The Orient Express brand is not a product. It's not a bag, watch or car. It is a feeling. “And when you start with an experience,
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