DoorDash launches new platform to boost restaurants' marketing capabilities [Yahoo! Finance]
DoorDash, Inc. (DASH)
Company Research
Source: Yahoo! Finance
The company noted that its Ads Manager offers a range of features that allow restaurants to fine-tune their marketing strategies. These include daypart targeting, which enables businesses to tailor their outreach based on specific times of the day or week, aligning with peak hours or quieter periods. This level of customisation ensures that marketing efforts are more effective and timely, potentially increasing customer engagement and sales during targeted timeframes. Ads Manager also offers frequency targeting, which leverages consumer purchase behaviour to create more relevant and timely experiences. By understanding and anticipating customer needs, restaurants can forge stronger connections and encourage repeat business. This targeted approach is particularly beneficial for regional marketing teams and franchisees, who can now execute localised strategies with greater precision. The platform also provides insights into customer purchase trends, enabling restaurants to
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News
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DASH
Earnings
- 8/1/24 - Miss
DASH
Sec Filings
- 10/3/24 - Form 4
- 10/3/24 - Form 4
- 10/2/24 - Form 4
- DASH's page on the SEC website